Marketing Collateral
I've had the privilege of Art Directing the creative vision behind compelling marketing collateral. My portfolio showcases an array of projects that I've seamlessly blended design innovation with strategic messaging, delivering powerful and memorable brand experiences.
Warner Bros. - marketing materials to promote new animated movies. Style Guide concepting/creation for their Consumer Products Division. Style Guide cover designs for Cartoon Network's animated television series. Layout and photoshoots for Macy’s Star Magazine for their central corporate offices.
Textile Design
Artistically crafted patterns redefining medical scrubs for Walmart and Cherokee brands: Elevated licensed character healthcare attire through thoughtfully designed textiles. Provided art direction as well as researched trends and color forecasting.
New Concept Development
Spearheaded the development of a new character for the Baby Looney Tunes line at Warner Bros. that aligned with the company's strategic goals and market trends. Baby Gossamer, a take on the adult Looney Tunes Gossamer character. Concepted, Art Directed a character artist and pitched to the Sales Team in the Consumer Products division at Warner Bros.
