Experiential Events
Strategic Growth Forum®
Over 15 years, I delivered branding, environmental art direction, and experiential design for EY events, collaborating with teammates, vendors, and internal stakeholders to create memorable, high-impact attendee experiences. My work balanced creative vision with operational rigor, translating complex strategy into cohesive environments that resonated long after the event ended.
The Strategic Growth Forum® convenes 1,500+ leaders shaping the future of business. Through immersive environments and carefully curated programming, executives, founders, investors, and innovators challenge assumptions, sharpen strategy, and move insight into action.
For over five years I served as the Experiential Creative Lead — owning the full creative vision from concept through execution with a team— and prior to that served as Digital Lead, where I helped to build the digital foundation that the experiential program grew from. Together these roles gave me an end-to-end understanding of how great events are built from the inside out.
Future Leaders Summit
Published on EY's official Facebook channel. As part of EY's internal creative team, I led the brand creative across a fully integrated campaign spanning environmental design, digital executions, and storyboard development. Collaborating closely with internal stakeholders and cross-functional teams, I helped shepherd the creative vision from concept through production. A personal highlight of this engagement was successfully pitching the incorporation of digital signage for the first time in the event's history, particularly given the audience (interns) — an initiative that was adopted and executed, marking a meaningful shift in how EY approached experiential design with this meaningful intern conference. The result was a cohesive, modern brand experience that pushed the boundaries of what the client had previously thought possible.
