Style Guides
Creating a style guide is never a one-off project — it's the foundation of an entire brand ecosystem. I spearheaded and collaborated with teams through a thoughtful, systematic creative process, guiding each guide from initial concept through final production with strategic thinking at every stage. Through collaborative brainstorming sessions I explored logo creation directions, considered the brand's story and voice, and developed cohesive visual systems that could scale consistently across an entire licensing universe.
This methodology wasn't applied once and abandoned — it became a repeatable, refined process that I brought to multiple Style Guides for Warner Bros. Consumer Products Division and several of Cartoon Network's animated television series. Each guide was built to function as a living creative blueprint, giving licensees, vendors and internal teams the tools to execute the brand correctly and consistently across any product category, in any market, at any scale.
The result wasn't just a document. It was a system.
New Concept Development
Meet Baby Goss. I spearheaded the development of a new character for the Baby Looney Tunes line at Warner Bros. that aligned with the company's strategic goals and market trends. Baby Gossamer, a take on the adult Looney Tunes Gossamer character. I concepted a strategy and art directed a character artist to be able to create mood boards to then pitch to the Sales Team in the Consumer Products division at Warner Bros.
